Improve the Customer Experience with Transactional Emails via Aptean Advanced Workflow in Business Central

Transactional emails play a crucial role in enhancing the customer experience. In business processes, it is essential to keep customers informed about their orders, shipments, and payments. With Aptean Advanced Workflow within Microsoft Dynamics 365 Business Central, you can send these emails seamlessly and efficiently. Let’s explore how this process works and what benefits it offers.

What is Aptean Advanced Workflow?

Aptean Advanced Workflow is an extension for Business Central that allows you to design and automate workflows. It provides a visual interface for modeling and managing business processes. With this tool, you can create custom workflows without in-depth programming knowledge.

Benefits of Transactional Emails via Aptean Advanced Workflow

• Improved Customer Communication: Automatically send emails related to orders, shipments, and payments. Keeping customers informed increases their satisfaction and engagement.
• Efficiency: Automate processes such as order confirmations, shipping notifications, and invoicing. This saves time and minimizes errors.
• Customer Satisfaction: Proactive communication strengthens the customer relationship and builds trust in your brand.
• Real-Time Insights: Monitor the status of various processes in real time to quickly address bottlenecks.

How Does It Work?

While Aptean Advanced Workflow within Microsoft Dynamics 365 Business Central triggers transactional emails, the actual sending is handled by Brevo Email Marketing. Why? Because Brevo's emails have been proven not to end up in spam folders. By combining these tools, you can optimize the customer experience and ensure reliable email delivery while maintaining your company’s identity. To seamlessly integrate these tools, we use Microsoft Power Automate.

Conclusion

By sending transactional emails from Business Central using Aptean Advanced Workflow, you can optimize customer communication and enhance the overall experience. Try it out and benefit from automated and proactive customer engagement! 🚀